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MeadWestvaco Calmar Re-Brands Pumps to a Musical Theme

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By: Jamie Matusow

Editor-in-Chief

The recent launch of MeadWestvaco Calmar’s Melodie has inspired a re-branding of existing fragrance pumps, which have been given a new musical identity with brand names that evoke the sophistication and elegance of classical music. Delta is replaced by Sinfonia, M100 is now called Maestro, LP will be known as Orchestra and Micra’s name is replaced by Concerto.

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